
Area Denial offers player-focused game design, experience design, and audio design for game development studios.
Area Denial is a game development consultancy based out of Los Angeles, specializing in game design, player experience design, and game audio. We help your creative team find their own voice and confidence in the most challenging time in our industry.
We work with single devs, indie teams, and AAA studios to bring the inspiration and pull the fun out of the chaos.
We create rich environments for dev teams to find their true voice within the game they're making. We focus their intentions to find the honest game in the idea, and bring the creative's art and story to their players.

Game Design
How to find the gem in your prototype. How to find your voice in the noise. How to add juice to your game feel. How to keep your players coming back for more.
Player Experience Design
Better onboarding. Better control defaults. Better accessibility. Better metagame stickiness. Higher conversion in your MTX. Let's talk. We offer an Adaptive Path certified user experience design toolset, with proven hits under our belt like League of Legends, Call of Duty, Apex Legends, and more.


Game Audio
Audio and lighting make up 80% of a game's vibe. We don't do lighting. We're an Emory University certified sound design lab, and have numerous games and commercial scores under our belts. We've also designed, developed, and sold our own line of VST plugins for over 20 years.

Meet the Founder
Area Denial was founded by Aaron Rutledge, a serial entrepreneur and veteran game designer who strives to help teams get their vision to market. He's worked on seven startups and has seen four of them to exit.
Let's Work Together
Ready to transform your game? Get in touch and let's discuss how we can help.




